Thursday, June 5, 2008

Insightful discussion with the peepz @ Edelman


Had an eventful day today. Was invited by the students I took for the semester which just ended for an informal discussion session with the folks at Edelman. I think this goes to show how well received the Edelman team was after we invited them over to NUS for a talk on how what goes on in the industry, to give students a flavour of how PR works in the business setting. It took us some time to locate each other before making our way to Winsland House 2. I really like the location of their office, amidst the city yet away from the hustle and bustle of it all. Bumped into Bob Grove in the lift, I like his cheeky yet strictly business demeanor, it amuses me every time we meet, and he knows it too. Nothing like good old Brit wit, deadpan, self deprecating humor anytime.

The people at Edelman were hospitable, warm hosts. Even on a cold rainy Thursday afternoon, we were greeted with warm smiles and food and beverages by Bob's team, four really brilliant, lovely, ladies. Bob kickstarted the presentation with an introduction to Edelman as well as what it stands for and its emphasis on developing its employees before passing the baton on to his very capable colleagues who took turns to introduce the areas which they cover as well as the firms which they worked with. What struck me was how the ladies were so driven by their work, as well as the sense of pride in their projects as well as Edelman.

They are a bunch of really capable, articulate and friendly people, who've chalked up an impressive resume among the four of them. I think they handled the questions posed to them really well and I think that the students really appreciated that, esp since some interesting questions were posed. Heh. I did not ask many questions as I wanted the students to interact with them more, so as to get a flavour of what's to come should they decide to apply for an internship position. Perhaps, I might have ended up in the PR line myself, as one of them suggested afterwards during the mingling and exchanging of namecards, to which I quipped that I might have if I had interned at Edelman, and I mean it. One can feel the energy in this place! :) Can you imagine, a place where the interns are sent for the same training sessions as the staff?! Brilliant stuff if you ask me.


Also, they were pretty interested in my research area as they were looking at more ways to utilise Web 2.0. During the mingling session, I mentioned to one of them that it was interesting how they do not have a digital strategy arm in their firm, which some of the other agencies have. She concurred and informed me that instead of having one specialised department, everyone at Edelman, from account execs to directors attend sessions to get updates on what's going on in the new media scene. They are definitely interested in social networks and offered to help me in my research should I require information from them. They on their part as well have organised events for bloggers, even invited them for new media discussions with Richard Edelman when he was in town. I was really glad to see that and I think this reinforces how Edelman, as well as Bob and his team, believes in reaching out to schools. I left the session feeling inspired by the team as well as satiated by the amount I've learnt so much in two hours. It was great to see Gene and the rest of the students again, too bad we did not really get to catch up much!

Also bumped into my cousin and her friends at Cathay. She's a really cool character and it's always great to see her, as even family functions happen too few and far between for us to really catch up. She's heading to Bangkok this weekend.... SHOPPING!!! and another friend just got back from HK! Think I'm getting wanderlust again... Maybe I shld head for the beach hols with the gang when BFF returns!

A song which BFF thinks might be the next big thing in music... Bryn Christopher - and given his Amy Winehouse-Duffy-sque voice, he might just be it. His single, The Quest, is released 9 June. Somehow, this song resonates a lot with me tonight. Maybe not the best song to listen to when I'm reading the first three installments of the Sandman series which I borrowed yest. Might make mi clinically depressed or something. Heh.

Also, special birthday greetings going out to BFF A! She's such a rock of a friend, she's a gem of a find! Love you lots!! *hugz*

Ps: Mr Big told me that the soundtrack for SATC was sold out at Cathay's Gramaphone. Seriously?!

Pps: The raspberries which I sought high and low for and finally found at Carefour were horribly crushed by the time I got back. I blame it on the lousy mood and my rough handling. Poor them, lovely raspberries should not have been desecrated so. Sigh. Now how am I gona try my hand at the recipe I want to?




The Quest- Lyrics

I'm leaving tonight
Going somewhere deep inside my mind
I close my eyes slowly
Flowin' away slowly
But I know I'll be alright
It's coming stronger to me
And I know someone is out there
Lead the way
Lead the way
Show me the answers I need to know

Chorus

What I'm gonna live for
What I'm gonna die for
Who you gonna fight for
I can't answer that
x2

Verse 2

All my life it is
It is all my love
All my life it is
I know it is a life to live lately
From above I hear
I hear the sound of them sinkin'
I feel numb, I'm alive
I know I'm getting closer

Chorus

What I'm gonna live for
What I'm gonna die for
Who you gonna fight for
I can't answer that
x2

Bridge

My life has had it's share of troubles
And now I found a place to go
I've said goodbye to all my troubles
'cause now I've find my place to go

What I'm gonna live for
What I'm gonna die for
Who you gonna fight for
I can't answer that
x3

Live for... die for... Fight for...
ehh...
Live for... die for...

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